We have six core values that embody the soul of BIRD, providing an unshakeable culture and guide for every decision we make.
Creating honest, fresh, high quality food from scratch and allowing our customers to be free to indulge and be spontaneous
Embracing life, living ‘in the moment’ and always being thoughtful, attentive and authentic in our day-to-day interactions.
Whatever we do, we do it boldly, promoting confidence and individuality.
Encouraging transparency and integrity and being responsible for where our food comes from and how it’s prepared.
We empower, nurture and recognise talent, encouraging our people to grow and evolve together and shine bright!
Every day we always look to respect each other and seek to make the difference in someone else’s day.
Return the love with BIRD
Our mission is to be thoughtful, aware and consistently ‘in the moment’ and engage with our customers, communities, partners and people.
Our mission is to celebrate wonderful combinations that allow us to enrich our brand and explore the creative wonders of food, fashion, sport, music and the arts.
We recognise talent and every day we try to inspire our team to reach out and connect with their local communities and to hopefully make good friends and make a difference in someone else’s day.
We always aim to be authentic, reliable and respectful in everything we do, from sourcing and crafting, to preparing and producing our food and drink.
We have a responsibility from within to meet our customers’ need for quality and integrity whether it’s by keeping our carbon footprint low or reducing our food waste wherever we can.
We are great supporters of British food companies, here’s just a few facts about some of our products. All of our chicken is from the UK and halal. Our special BIRD seasoning is gluten and allergen free and made especially for us in the UK. The Roquette grows in Shropshire. Our Kaleslaw is produced in the UK. Our waffle mix is vegetarian and made in the UK. Our Turmeric spiced tortillas are made in Coventry.